


A funnel approach encourages agents to put pressure on Buyers, which can be off-putting.

It also employs a flywheel approach rather than a traditional funnel approach to selling homes. Since 88% of all home sale transactions involve a broker/real estate agent, establishing these relationships is critical to your success. Unlike most CRM for residential construction models on the market today, Hyphen CRM keeps track of both broker/real estate agent and Homebuyer relationships. It features a powerful suite of tools and the newest technology to build relationships, optimize customer acquisition and increase sales cycle efficiency. Hyphen CRM was built specifically for Home Builders by Home Builders. Home Builders invest an extensive amount of their budget and resources in sales and marketing efforts.
